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Posts Tagged ‘computers’

The Price of Cheap: The Hidden Cost of E-Commerce

For years “energy independence” has been the catch-all solution promoted by politicians, talk radio hosts, newspaper columnists and others who point out that the U.S. is short on oil refining capacity. Nonetheless, petroleum production facilities are not only in the process of downsizing in response to a weak economy, but permanently so the Los Angeles Times reports in “Oil companies look at permanent refinery cutbacks” [March 11, 2010].

The oil industry, which as recently as 2007 broke so many profit records that allegations of collusion and price-gouging surfaced, is singing a different tune: Limiting supply to increase sagging profit margins is the solution, analysts say, for losses induced by everything from fuel efficient cars to retiring baby boomers who no longer commute to and from work.

And to think: Just a few years ago SUVs, with their paltry ~13 mpg, were the rage from Coast to Coast. Could it be that Cash for Clunkers, unintentionally so, was a little too effective — or are oil industry insiders selling Americans up the river when they can least afford it? Whatever the case may be, nothing says Green like fuel-efficient automobiles and the beginnings of an alternative energy infrastructure. Even so, the picture the LAT paints is far from complete. The Perfect Storm of tightening supply, increasing commodity prices, rising taxes and further job losses looms on the horizon.

Hang on to your hat! The price of life is going up.

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GreenSmart vs. GreenDumb

Trees: 181,000 of them to be exact. That’s the number of leafy green lives we will save if we pay our bills online, writes Vicki Kriz, author of GreenSmart: Save trees, pay bills online in a July 5, 2009 USA WEEKEND Magazine column. A wise idea, right? “To find out the impact your household could make, use the ‘Green Calculator’ at payitgreen.org,” the article concludes. 

That’s all well and good, but who’s asking the even bigger question: How many trees are we trading for coal-burning smokestacks vis-à-vis the increasing load our proliferating gadgets place on the electric grid?

Consider the carbon footprint of the Internet itself. The electrical requirements are astounding, yet as long as the public perceives all things Internet and electronic as a “free Green lunch”, no end to this grand, green e-lusion lies in sight.

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